Igniting Pain for Profit series, 2019
We live in a society where money is the main fuel for everything. Those who have a lot of it are on a quest to get more. We who have very little help them in this quest. This is not because we want to, but because everything is designed to make sure things happen this way. It is a very clever trap which is almost impossible to escape from, and we have an active role in maintaining it.
We all know that advertising spreads the false promises that manipulate people into buying things they don’t need, and we also know that we help to intensify this manipulation by posting our own retouched multi-filtered and carefully curated images on social media. But knowing that all the images we see are fake does not stop us from making ourselves miserable through comparison, nor does it stop us from buying into ideas and products in search of happiness, love and fulfillment. Because no matter how conscious we are, we still see ourselves through a broken, inaccurate reflection… through the eyes of those who profit from our pain.